SVP, Corp Marketing & Market Access
Vice President, National Accounts
Manager, Management Systems Training
Johnson & Johnson
Irene Silveus is an instructional technologist and designer for Johnson & Johnson. With a training background that includes medical device, pharma, defense and telecommunications, Irene believes that training approaches should change as quickly as the technology, regulatory environments and demographics of the work force change. In other words, constantly. Currently, maintaining consistency and big-picture orientation while making use of small-moment learning opportunities through micro-learning is one of the areas that fascinates her.
Area Vice President of Sales
Director of Communications and Corporate Identity
Director of Business Development, Technology Transfer & Business Developmen
Dr. Banerjee oversees the Business Development function at OHSU as an interface between OHSU investigators and the pharmaceutical/biotech industry, helping develop strategic alliances with industry, foundations & government. Dr. Banerjee is also responsible for supporting OHSU's startup companies and particpates in strategic initiatives related to commercialization of OHSU's assets and technologies. Recently he was invited to join the GE Ventures Advisory Council Prior to joining OHSU Dr. Banerjee was a Senior Consultant with Deloitte and a Strategic Alliance Manager at Pfizer. He has worked as a researcher at Imperial College in London and at Boston University. Dr. Banerjee received his Ph.D. from the India Institute of Chemical Biology in India and his M.B.A. from Suffolk University in Boston, completing his post-doctoral training at the University of Wisconsin-Madison.
VP of Health Economics and Market Access
Marketing Strategy Lead
Amy McDougall is a strategic thinker with an operational, data driven mindset, which gives her the ability to challenge the status quo and drive organizational transformation. She is a 16 year Cisco veteran and her career progression includes positions in brand, digital, analytical and product marketing roles. She currently leads the US Customer Experience team which focuses on customer centricity to bring the customer point of view into Cisco’s marketing practices. Previously, Amy held positions at Dole Foods, Pepsi, and Advertising Agencies. She has spoken at various industry events about marketing best practices, has been published on Harvard Business Review blogs, and enjoys collaborating and learning from others in her field.
Principal; Former Branch Chief, Health and Human Services
Todd Strategy Group; The White House
Vice President, Research and Innovation
American Gastroenterological Association (AGA) New
SVP, Strategy and Customer Success
VP for Health Economics and Reimbursement
Betsy has spent over 25 years inthe manufacturer space of the healthcare industry. Her experience inhealth economics, reimbursement and market access spans from office-basedinjectable biotech products to devices used in the outpatient surgical settingto technologies used during inpatient admissions. She has built and ledreimbursement strategies and led field-based market access teams for multiplefirms including Medtronic, Cyberonics, Edwards Lifesciences, and J&J(Acclarent). In her current role as VP of Health Economics andReimbursement with Intersect ENT, she is responsible for all aspects of codingstrategy to support current and pipeline products, coverage strategy to ensurepatient access to new technology, and OUS market access strategy support. These roles include evidence generation and government affairs strategies tosupport product value proposition. Betsy is a nurse by training and aCertified Coder.
Dune Medical Services
Whitney has spent the last 12 years of her career in themedical device industry in roles in marketing and education. She got her undergraduate degree in marketingfrom St. Joseph’s University and earned her M.B.A. in Biotechnology and Health IndustryManagement from Pennsylvania State University. Over the last 5 years Whitney has held Director of Marketing roles forsmall companies where her primary role is to increase revenue by building brandawareness through marketing to patients, surgeons and hospitals.
Vice President, Healthcare Economics, Policy and Reimbursement
Philip Macdonald has over 20 yearsbroad-based experience across different disciplines of healthcare economics,reimbursement, product and provider service line development, payers and healthpolicy. He has been with EndoGastricSolutions since 2014. Prior to EGS, heworked for other medical device manufacturers, including Given Imaging(Covidien/Medtronic), Siemens, St. Jude Medical and Bayer. He also worked in the provider sector for HCAcorporate in Strategic Development.
Philip Macdonald has a doctorate inHealthcare Management & Economics from the University of La Verne; mastersin Hospital Administration and bachelors in History and Political Science fromthe University of Memphis.
Director, Product Marketing
Reena Mishra joined SI-BONE in 2016 with 15 years of medical device marketing management experience in both high growth and development stages. She is currently responsible for the design, development and commercialization of SI-BONE’s new product portfolio. Most recently, Reena oversaw VisionCare, Inc.’s global marketing, practice development and CentraSight® Access case management programs. Prior to joining VisionCare, Reena held various marketing positions with Pivot Medical (acquired by Stryker in 2014), Spinal Modulation (acquired by St. Jude in 2015) and ArthroCareCorporation (acquired by Smith & Nephew in 2014).
Reena holds an MBA from Santa Clara University, a MA in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.
Senior Product Manager
Abbott Vascular Health
Senior Director, Strategic Marketing
Daniel Powell has over 20 years in developing and selling technology based products and has served in leadership roles in upstream and downstream marketing, business development, strategic planning, and program management. Daniel has launched multiple class III implantable products for companies such as St. Jude Medical and Cyberonics, Inc and is currently focused on products that enhance the lives for individuals living with Dementi.
VP of Global Marketing
Senior Regional Director, Sales
Todd has experience in growing and managing commercial businesses in the medical device and life sciences industries. Todd began his career with Boston Scientific (BSX) and contributed in both sales and marketing management roles. In 2008, Todd was named Vice President of Conceptus, a women’s health medical device company that was later acquired by Bayer (BAYN Germany). During his time at Conceptus, Todd led the marketing, product development, new business development and strategic planning functions. Todd joined Natera in 2013 and now oversees all consumer and professional marketing activities, and medical education initiatives. He has a BA from Penn State and an MBA from Lehigh University.
Eric M. Stone is the Chief Executive Officer and co-founder of VelanoVascular. A patient advocate and serial healthcare entrepreneur, Stonecurrently serves as National Trustee and a Committee Chair of the Crohn’s andColitis Foundation of America (CCFA). Prior to Velano, he served as VicePresident of Sales and Marketing for Molecular Health, and earlier in hiscareer launched a series of pioneering interventional cardiology devices forAbbott while based in Brussels, Belgium and California. Stone was a foundingmember of Model Nʼs (NYSE: MODN) Life Sciences division, where he led marketingand business development. Stone began his career in Marketing with TrilogySoftware, and has since co-founded social sector programs at Harvard andWharton. He served for a decade on Harvard Universityʼs Alumni Association(HAA) Board of Directors. Stone is a Director of Vigilant Biosciences and anAdvisor to numerous healthcare upstarts. Stone received an MBA from The WhartonSchool, a Masterʼs from Harvard University, and a BA from the University ofPennsylvania. He lives with his wife and daughter in San Francisco.
Senior Training & Education Specialist
Mark Baldari has been a Sr. Training & EducationSpecialist with Terumo Interventional Systems in Somerset, New Jersey for 4years and is responsible for designing internal training curriculum to supporttheir interventional cardiology and peripheral product lines.
Prior to Terumo, he was a Sr. Sales Trainer at Integra LifeSciences responsible for designing internal training curriculum to support theorthopedic foot & ankle and upper extremity product lines.
Prior to training, he carried the bag as a sales rep in NewYork City for GWR Medical, a startup wound care company as well as for PfizerPharmaceuticals.
He received his Bachelor of Science degree from RutgersCollege in Exercise Science and his Master of Science degree from BrooklynCollege in Sports Management.
Vice President, Business Development
LexisNexis Risk Solutions
Eric is a Commercial Advisor with TikaMobile. Eric has 30 years of medical device leadership experience with major medical device companies; Boston Scientific Corporation, Smith and Nephew, Olympus, and Coloplast. His career roles span from a Salesperson to President. During his tenure, he has led significant revenue growth, new product launches, reorganizations and EBIT improvements. Eric has also been a client to several sales analytics, customer relationship management (CRM) providers. He understands first-hand the specific requirements of the medical device C-Suite, management and salesperson with regards to sales analytics, compliance, sales incentives and CRM systems.
Chief Analytics Officer
Educational Measures, LLC
John Santaferraro is the chief analytics officer at Educational Measures. With 20 years of experience as a big data analytics imagineer, he is responsible for driving the next-generation of meeting and event analytics. Previously, he was the interim CMO at Diyotta and vice president of marketing at ParAccel until it was purchased by Actian, where he stayed in that position to help guide the transition. He began his career in technology as the co-founder of a data warehouse software startup that eventually sold to Teradata. Along the way he has held executive big data marketing positions in top tech companies including Tandem, Compaq, and HP. When he’s not hiking, skiing, or snowshoeing in the Colorado Rockies, John loves to cook gourmet, collect fine wine, and brew craft beer.
President & CEO
Lance Scott is the Chief Executive Officer of Zephyr Health;the Insights-as-a-Service leader harnessing the power of global health data tohelp Life Sciences companies engage the right physicians, accounts andinstitutions. He drives the company’s strategy and operations for growth with acustomer-centric focus given his deep, global expertise in Pharmaceuticals,Medical Device, Primary Care and Specialty Pharma. Prior to joining ZephyrHealth, Lance spent over 24 years with Abbott Cardio Vascular, AbbottPharmaceuticals and Abbott Laboratories where he held various roles inmulti-billion dollar divisions leading sales, marketing, acquisitionintegration and product launches. His natural capability to engage stakeholdersat every level, internally and externally, and bring them together around acommon, executable goal speaks to the success he has achieved across roles andorganizations.
Manish is founder and CEO of TikaMobile, a sales enablement company focused on medical device industry. He has wealth of experience in medical device, pharma, and biopharma product launches and is an expert in delivering the benefit of enterprise business intelligence to every level of the organization. He has been involved in executing, and refining product launches strategies for clients in Urology, Orthopedics, Critical Care, Cardiovascular, CNS and Oncology. His technique in converting a product launch strategy into a patient,physician and hospital centric mobile CRM solutions, have been successfully used worldwide by device companies to drive higher sales. Manish earned his engineering degree in Computer Science and Technology from the Indian Institute of Technology (IIT), a premier engineering institute in India and an MBA in Finance and Strategy from the NYU Stern School of Business.
Charleen is an experienced program director, market researcher and published author with a passion for creative storytelling. She produces innovative b2b networking conferences that serve as platforms to help businesses and professionals create narratives that inspire and foster connectivity between industry thought leaders. Her portfolio currently focuses on events in the life sciences and travel, hospitality and leisure industries. She manages WBR’s PharmaForce, MedForce and Digital Travel summits. When not developing awesome programs, you can find her working on her next novel, traveling with her husband, or Instagramming photos of her beloved French Bulldog, Marv.
Principal Consultant for Client Development
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