MedForce 2018

June 25 - 26, 2018

Omni Parker House, Boston, MA


Debbie Donovan

Director, Communications & Corporate Identity
EndoGastric Solutions

2:00 PM Case Study Revolution: Marketing Automation: These Are The Droids You’ve Been Looking For

Sending Email to customers and prospects is easy, in theory. In this session we will break it down:
·        How to segment customers and prospects into lists.
·        How to decide which content to send each segment.
·        Each segment responds differently; let’s set expectations for good.
·        Who should send message (From)
·        Creating templates that generate FOMO
·        How to triage replies
·        Open discussion of products attendees use (hot tips/watch outs)

Check out the incredible speaker line-up to see who will be joining Debbie.

Download The Latest Agenda