June 25 - 26, 2018
Omni Parker House, Boston, MA
Director, Communications & Corporate Identity
Sending Email to customers and prospects is easy, in theory. In this session we will break it down:
· How to segment customers and prospects into lists.
· How to decide which content to send each segment.
· Each segment responds differently; let’s set expectations for good.
· Who should send message (From)
· Creating templates that generate FOMO
· How to triage replies
· Open discussion of products attendees use (hot tips/watch outs)