June 25 - 26, 2018
Omni Parker House, Boston, MA
Director, Marketing Communications
In a land of a thousand brands it can be tough to quiet the noise enough to all\ow the voice of your customers to truly be heard. After all, every great medical product is developed with an inherent belief in its unique customer benefits and a team of people dying to shout about them to the world. We, as MedTech leaders, have great passion for our technologies and the endless possibilities that come along with them. But, has our passion for our products caused us to lose touch with our customers? Do we truly understand who they are today, how they consume content or what experience they desire to have with us?
- Recognizing the modern customer-centric environment
- Aligning vision, people and solutions to build momentum
- Realizing the power of a fully integrated customer experience