Holly McCormick

Director, Marketing Communications
ZimmerBiomet

The Orthopaedic bug bit Holly McCormick during the winter of 2001. After a childhood filled with relocation, undergraduate excursions to Spokane, WA and Bloomington, IN and graduate days spent in Muncie, IN, it was orthopaedics that finally settled her in small-town Warsaw, IN (the self-proclaimed Orthopaedic Capital of the World).

Now a 17-year veteran of the industry, Holly has a unique passion for connecting with surgeons, sales, and patients through her marketing communication efforts. She holds a bachelor’s degree in Marketing, International Business and Business Law from Indiana University’s Kelley School of Business and an MBA in Entrepreneurship and Corporate Innovation from Ball State University.

As the Director of Marketing Communications for Zimmer Biomet, she leads a global team of marketers keenly focused on understanding and personalizing the customer journey in an effort to bridge the gap between marketing and sales.

1:00 PM Campaigning For The Customer In A Product-Centric Environment

In a land of a thousand brands it can be tough to quiet the noise enough to all\ow the voice of your customers to truly be heard. After all, every great medical product is developed with an inherent belief in its unique customer benefits and a team of people dying to shout about them to the world. We, as MedTech leaders, have great passion for our technologies and the endless possibilities that come along with them. But, has our passion for our products caused us to lose touch with our customers? Do we truly understand who they are today, how they consume content or what experience they desire to have with us?

Recognizing the modern customer-centric environment
Aligning vision, people and solutions to build momentum
Realizing the power of a fully integrated customer experience

Check out the incredible speaker line-up to see who will be joining Holly.

Download The Latest Agenda