MedForce 2018

June 25 - 26, 2018

Omni Parker House, Boston, MA


Jay Graves

Vice President, Sales
Roche Diabetes Care

11:15 AM Panel: Anticipating How Industry Trends Will Sway Your Sales And Marketing

Our panelists have each taken a creative integrated approach to commercialization, and they understand that
keeping up with your professional development is crucial in this dramatically changing marketplace. Our stakeholders from marketing and sales will share their most important takeaways from their top challenge they faced since 2017.

  • Discussing top challenges
  • Insights into what worked, what didn’t work, and lessons learned along the way
  • Sharing key takeaways for their peers 

9:20 AM Behavioral Science For Your Sales Force and Marketing Team

With an increasingly complex healthcare environment, transforming your sales and marketing teams can be critical to your success.  We successfully applied behavior science to create a sales force specifically designed to succeed in a volatile market.  However, that was just the beginning. This session will explain:

  • Examining the behaviors of your sales and marketing, and how those two functions intersect
  • Insights into sales team formation and  marketing approach
  • Developing an infrastructure for this new breed of representative

10:00 AM Morning Detox: A Conversation With Your Keynotes

You’ve just heard three captivating stories from three healthcare industry leaders. We know you have questions. We’re inviting our morning keynotes back up on stage to get a bit more in-depth, and of course, answer your most pressing questions.

Check out the incredible speaker line-up to see who will be joining Jay.

Download The Latest Agenda