June 25 - 26, 2018
Omni Parker House, Boston, MA
Vice President, Marketing & Education – MCS/HeartWare
The ratio of success for early technology companies in medical devices is challenging due to significant barriers in a highly complex environment. Even for large companies like Medtronic, gaining standard of care usage for promising new technology in an established space can be tricky. This session will provide experiences and insight into:
- Conditioning the product, company and market
- Prioritizing Structural vs. Behavioral Barriers
- Accelerating and Expanding when the time is right
You’ve just heard three captivating stories from three healthcare industry leaders. We know you have questions. We’re inviting our morning keynotes back up on stage to get a bit more in-depth, and of course, answer your most pressing questions.