June 25 - 26, 2018
Omni Parker House, Boston, MA
Mary Beth Moynihan
SVP of Corporate Marketing and Market Access
A marketing center of excellence is still somewhat of a foreign concept in this industry. Interested in how Boston Scientific recently launched a marketing excellence campaign and framework? Mary Beth Moynihan will discuss how her team is driving more digital engagement, lead generations for their salesforce, and measuring success along the way.
In this top-secret, closed door track, we invite MedForce’s most senior attendees, from Medical Device manufacturers, to come together for a full afternoon of collaboration, benchmarking and conversation in a boardroom-style forum. We invite you to share your most pressing challenges with fellow VPs and C-Level industry thought leaders.
Executive Boardroom Discussion
In this boardroom-style discussion, moderated by ZS Associates and Boston Scientific’s Mary Beth Moynihan, participants will have the opportunity to address a number of pressing topics, including, but not limited to:
Driving Commercial Success in the Ever-changing Healthcare Ecosystem
- The role of marketing / marketing excellence
- Developing compelling value propositions
- Commercial productivity
- Future Go-to-Market models
- Leveraging data and analytics – getting value from the hype
Digital connected health