MedForce 2018

June 25 - 26, 2018

Omni Parker House, Boston, MA


Mary Beth Moynihan

SVP of Corporate Marketing and Market Access
Boston Scientific

10:55 AM Fireside Chat: Launching A Marketing Center Of Excellence

A marketing center of excellence is still somewhat of a foreign concept in this industry. Interested in how Boston Scientific recently launched a marketing excellence campaign and framework? Mary Beth Moynihan will discuss how her team is driving more digital engagement, lead generations for their salesforce, and measuring success along the way. 

1:00 PM Device Manufacturers VP Network – By Invite Only, Hosted by ZS Associates

In this top-secret, closed door track, we invite MedForce’s most senior attendees, from Medical Device manufacturers, to come together for a full afternoon of collaboration, benchmarking and conversation in a boardroom-style forum. We invite you to share your most pressing challenges with fellow VPs and C-Level industry thought leaders.

Executive Boardroom Discussion
In this boardroom-style discussion, moderated by ZS Associates and Boston Scientific’s Mary Beth Moynihan, participants will have the opportunity to address a number of pressing topics, including, but not limited to:
Driving Commercial Success in the Ever-changing Healthcare Ecosystem
  • The role of marketing / marketing excellence
  • Developing compelling value propositions
  • Commercial productivity
  • Future Go-to-Market models
  • Leveraging data and analytics – getting value from the hype
Digital connected health 

Check out the incredible speaker line-up to see who will be joining Mary Beth.

Download The Latest Agenda