June 25 - 26, 2018
Omni Parker House, Boston, MA
Senior Vice President, Sales Operations & Communications
Our panelists have each taken a creative integrated approach to commercialization, and they understand that
keeping up with your professional development is crucial in this dramatically changing marketplace. Our stakeholders from marketing and sales will share their most important takeaways from their top challenge they faced since 2017.
- Discussing top challenges
- Insights into what worked, what didn’t work, and lessons learned along the way
- Sharing key takeaways for their peers
The dramatically changing customer landscape is at the top of everyone’s minds. Curious as to how commercial leaders are attacking C-suite and physician access from a targeting standpoint? Terry Coutsolioutsos has the answers. Through his work in sales leadership at Siemens Healthineers, Terry will share Insights into engaging IDN influencers and how his team is adapting to the new healthcare environment.
You’ve just heard three captivating stories from three healthcare industry leaders. We know you have questions. We’re inviting our morning keynotes back up on stage to get a bit more in-depth, and of course, answer your most pressing questions.
3:30 PM Innovation Roundtables
1. Engaging IDN Influencers
Terry Coutsolioutsos, SVP, Sales Operations and Communications, Siemens Healthineers
2. Why Lead Generation Always Wins versus Awareness and Education
Stan Van Gent, Marketing Director, Direct-to-Patient and Direct-to-Referrer Center of Excellence, Boston Scientific
3. Driving Innovative Change In The C-Suite
Tom Geen, VP, Sales, Johnson & Johnson
4. Social As A Disrupter
5. Navigating The Medtech Business Model