June 25 - 26, 2018
Omni Parker House, Boston, MA
Senior Director, Regional Sales
1:00 PM Moving Beyond “The Milkman Model” – Adapting Your Sales Strategy From The Old Commercial Model
A sales rep walks into a doctor’s office… No, this isn’t the beginning of a joke; it’s a reality so many of us know all too well – or did know in the days before diminishing physician access and the impact of IDN and GPO consolidation. In today’s healthcare landscape, we need to change the way we’re training our field force.
- Re-examining sales force effectiveness and enablement
- Key account management and execution
- Shift to value-added service