MedForce 2018

June 25 - 26, 2018

Omni Parker House, Boston, MA


Tom Geen

Vice President, Sales
Johnson & Johnson

9:40 AM Driving Innovative Change In The C-Suite

Walking into a physician’s office and selling the features and benefits of your product is a thing of the past. Tom Geen and his team have mastered C-suite execution, and he’s here to share three pillars of what drives change in the hospital c-suite.

  • Case studies and lessons learned from C-Suite engagement 
  • Examining the trials of errors of generating real change

10:00 AM Morning Detox: A Conversation With Your Keynotes

You’ve just heard three captivating stories from three healthcare industry leaders. We know you have questions. We’re inviting our morning keynotes back up on stage to get a bit more in-depth, and of course, answer your most pressing questions.

3:30 PM Innovation Roundtables

Choose Two:

1. Engaging IDN Influencers
Terry Coutsolioutsos, SVP, Sales Operations and Communications, Siemens Healthineers 

2. Why Lead Generation Always Wins versus Awareness and Education
Stan Van Gent, Marketing Director, Direct-to-Patient and Direct-to-Referrer Center of Excellence, Boston Scientific

3. Driving Innovative Change In The C-Suite
Tom Geen, VP, Sales, Johnson & Johnson 

4. Social As A Disrupter 

5. Navigating The Medtech Business Model

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda